We live in a world
where everyone is connected constantly. We are unconsciously producing 2.5
quintillion bytes of data each day. Over the last two years alone, 90% of the
data in the world was generated. This trend affects how we communicate and how
we consume information, but also how businesses operate. 78% of companies
believe big data is likely to fundamentally change their operations over the
next three years, and HR is no exception.
Modern HR systems
rely more than ever on automation, analytics, and predictive capabilities.
Using workforce data enables HR to make decisions that drive both better
business, and people outcomes.
Are companies
implementing HR analytics? The answer is absolute YES. Multinationals like
Facebook, Amazon, Credit Suisse, Google, and LinkedIn are all doing it. Credit
Suisse saves up to a hundred million dollars every year, by increasing the
retention rate after creating a more data-driven HR function. Big data and big
savings.
Companies that
implement people analytics are 56% more profitable than their less data-driven
competitors. That is why, in the last decade, 72% of businesses in the United
States increased their spending on analytics. And more investments lead to more
jobs.
The digital
workforce analytics market is expected to be worth more than 1 billion dollars
by 2023. The projected number of jobs that require data analysis skills is 5
million in the US alone. Great chance for the people out there who are looking
to grab these opportunities. People just need the right skills. If you are
fluent in performing data analysis, using spreadsheets, programming,
interpreting statistics, database management, big data, machine learning, and
predictive analytics, you should start. Companies rate their HR teams low on
analytical skills. Just 8% felt that the current state of their HR analytics
was strong. There simply are not enough people who possess these skills to take
on data-driven jobs. In fact, a study by LinkedIn shows that only 18% of HR
professionals currently have these skills. It is also projected that the skill
gap will keep growing.
The University of
California estimates that the global demand for data scientists has already
exceeded the supply by 50%. It is no secret that data, digitalization, and
analytics are becoming crucial in HR. Therefore, now is the time for people to
upgrade themselves and develop the skills of the future. It is time for you to
become data-driven, bridge the gap, take charge of your career.
It is unavoidable
now that the disciplines that are brought to bear in questions like this go
well beyond the traditional disciplines of HR. As important as those
disciplines are, there is a need to open the boundary so that an HR profession
has within it. Already as mentioned, we are seeing data analysts, storytellers,
etc. It is more likely to see more designers of technology, more professions
that are good at disaggregation and re-aggregation such as architecture,
engineering, where very often the problems they are already really good at
having to do with disaggregation and then reinvention. Lots of engineers
running around, architects running around. So one is the future of HR is this
idea of an orchestra conductor, someone who is well connected to other
disciplines, and who can bring those disciplines in.
One of the
fundamental things of a profession, that is prepared to disaggregate the work
and disaggregate the individual and to develop a language at that disaggregated
level that is not chaos, but something systematic that we can use to reinvent
the work.
These ideas about
engaging humans differently, combining automation with humans. They have
organizational implications. So, when automation takes over certain tasks, the
power structure changes.
Now artificial
information, when you have artificial information providing information,
offering suggestions, etc., would also be a part of your or your organization’s
social network. Because dropping it into a social network, changes the way
everyone interacts.
Another significant element here for HR is to realize that once you start to reinvent the work, the echoes, the ripples, are going to mean vastly different organizational structures, vastly different elements of organizational design, such as power, accountability, etc. Now that the technology is there and with some of the passive network analysis to start to understand how organizations work.
At the centre of today’s
rapidly changing workforce, hard-hitting digital revolution, and the swirling
forces of globalization sits HR. In the midst of so much change, HR needs a way
to respond quickly and adequately to the needs of the business. It must attract
and engage the right talent and it must provide candidates, employees, and
managers with the kinds of workplace experiences they expect. Therefore, HR
needs to be on top of its game to satisfy the needs and desires of the business
and its employees. With the help of technology and a data-driven society, HR is
expected to do better than its predecessors and that is what the business and
the corporate world need.